Welcome to the House of Gravel

Content During the Visit (e.g., for Instagram)

• Post daily Instagram Stories tagging @rukakuusamo.
• Introduce Ruka Lodge (The House of Gravel) at least once during your visit, tagging both @rukalodge_kuusamo and @rukakuusamo.
• Showcase at least two routes (more information about the routes can be found on the Routes page), tagging @rukakuusamo.
• Share material from the routes, cycling in the area, etc.
• Visual execution is a plus.
• If you are traveling with VR, create content from your journey to Ruka and back home, tag @rukakuusamo and @vrmatkalla.
• If your stay includes a delicious pizza dinner at Pizzeria Ruka, tag @pizzeriaruka. 
• If your stay includes tasty doughnut and coffee at Hanki Baari, tag @hankibaari. 

Content After the Visit (within 7 days)

• After the trip, share a REELS or photo carousel as a collaborative post with @rukakuusamo on Instagram, summarizing your trip.
• Include The House of Gravel (Ruka Lodge) and tag @rukalodge_kuusamo and @rukakuusamo, as well as @pizzeriaruka and @hankibaari, if they were included in your trip. 
• Highlight the area's routes (more information about the routes can be found on the Routes page).
• After the trip, explore Ruka-Kuusamo's routes on Komoot: Add route highlights and photos to your Komoot channel to enrich Ruka-Kuusamo's route content on Komoot.

We reserve the right to make changes.

Posts that are part of a collaboration – we encourage labeling paid content:

• Add text to the story or post:
  Ad or In collaboration with @rukakuusamo or Paid partnership with @rukakuusamo
• In stories, use a large and clear font or a prominent placement.
• Ensure the font size is sufficiently large or otherwise clearly visible.
• Provide good contrast with the background.
• If you publish a series of stories, the disclosure is required at least in the first one and is recommended to be repeated.
• Repeat the disclosure in multiple stories.
• Also tag @rukalodge_kuusamo (if the content relates to accommodation) and @vrmatkalla (if the content relates to train travel) as well as @pizzeriaruka and @hankibaari, if they were included in your trip. 

Are you a passionate gravel influencer who has yet to experience the new and magnificent gravel routes of Ruka-Kuusamo? Now you have the opportunity to be among the first to test 900 km of routes and stay three nights at the Official House of Gravel, known as Ruka Lodge. In return, you'll share your experiences with your followers on social media – through photos, videos, or stories. This is your chance to inspire others to discover this unique gravel cycling destination and create content that resonates.

Who can participate in the competition?

• You are at least 18 years old.
• You are an active gravel cyclist and own your own gravel bike.
• You are a gravel influencer with a public Instagram, YouTube channel, podcast, or blog and are an active social media user, or you are part of a cycling community and/or a cycling club.
• You are willing to create content on your social media during your trip and report on your riding experiences using the required social media content and hashtags.

Anything else?
We will start reviewing applications immediately, so apply now!

If you live in Helsinki or Tampere, you have the opportunity to travel to Ruka via VR's night train through Kemijärvi.